Innovation and Trend Insights in Digital Management through AI and Big Data

Abstract

In the process of digital management, the deep integration of artificial intelligence and big data technologies is gradually transforming the way enterprises operate. This study explores the innovative application of these two cutting-edge technologies in digital management, meticulously analyzes the reasons for the changes they bring to data-driven decision-making, business process improvement, and detailed customer contact management, etc. It also explores the path of coordinated technological development, comprehensively sorts out key issues such as data security risks and shortage of professional talents, and provides corresponding solutions, hoping to offer theoretical support and practical guidance to enterprises, so as to promote sustainable development and enhance core competitiveness in the digital economy era.